8 Ways to use Facebook Ads or Instagram Ads When You’re Not Ready to Sell

Contrary to popular beliefs you can actually run Facebook Ads and Instagram ads even if you're not ready to sell. Keep reading and I will show you 8 unique ways you can run successful Facebook Ads without having anything to sell.

So typically when people come to me, as a Facebook Ads consultant, to set up their Facebook Ads and Instagram Ads they want the ads to play as a catalyst of sorts in their overall sales funnel.

What's a sales funnel you say?

According to traffic and leads guru, Neil Patel, "a conversion funnel, or sales funnel, is the path that a prospect takes through your site that ultimately results in a conversion."

I like this's definitely a pathway type of situation and it's your job to be as intentional as possible every step along the path of your funnel. Now there are different models with different steps for customers to take along their journey with you.

Here is an example of a basic sales funnel.

Now a Facebook Ads Consultant can help you nudge people along the journey by using Facebook Ads and Instagram Ads. The ads cannot be the complete path, but they can certainly help move customers along the path.

If you're interested in running Facebook Ads, but you're not ready to sell you can certainly begin nudging people along the pathway to you. This will ensure that they go from cold to warm and eventually too hot.

You can welcome people in as new leads with Facebook Ads or Instagram Ads, then nurture them on your email list or on your Instagram feed.

Eventually, when you are ready to sell to them you will have started a relationship with them that will increase the likelihood that they will buy from you.

Here are 8 reasons to run Facebook and Instagram ads when you do not have anything to sell:

1. Boost/Promote your content that is already on your Facebook or Instagram feeds and increase engagement.

a. Now by no means do I mean for you to hit that Boost or Promote button. Ugghhh!!! It limits you too much on the number of people you can reach for the same amount of money you would have spent if you went into Facebook Ads Manager to run the actual ads.

b. What I do mean for you to do here is used previously created content as ads in Facebook Ads manager