3 Ways to Increase Your Followers with Your Instagram Bio
Your Instagram Bio on your Instagram account is the same thing as your Homepage for your website. This is the introduction to who you and your brand are. A study from Missouri University of Science and Technology states that in less than 3 seconds an online viewer makes a first impression AND a follow up 2nd impression on a profile, website or social media account.
When someone views your profile your Instagram Bio is the first thing that they see. Your Instagram Bio should promote how your business makes your customers win. The Instagram Bio should show off your brands uniqueness. The Instagram Bio should also prompt people to take action with you. You want to capture the casual lurker and current followers attention so that they need to see more of what you have to offer.
What does your Instagram Bio say about your business?
**Need help whipping that Instagram Bio into shape? Click here to download a FREE Instagram Bio Planning Worksheet now.**
Your Instagram Bio Should Promote Your Business
Take a few seconds to go read your Instagram Bio. It's okay, I will wait. Now that you have reviewed your Instagram Bio does it tell us what you do? This space is prime real estate to promoting your services, products, and the wins they promise customers. Make it brief but be sure to include what you do and how you do it.
I suggest writing the statement out just to get it out of your head and on to the paper. Then count the amount of words used or use a website like me. In the Instagram Bio you are only allowed to use 150 characters.
Then begin using a Thesaurus to substitute words and phrases in your statement to make the most of your 150 characters. Maya Elious does a fantastic job of this.
You know that from her Instagram Bio she helps women KILL IT in business and master their message. Doesn't that just grab you and you make you want to sign up to be helped by her??!!!
4 Important Parts of the Instagram Bio that promotes
Name and Username Sections
The Name and Username Sections of the Instagram Bio are searchable. This means that whatever words you put here can make your profile show up in a search that another user conducts.
Ding, ding, ding!!! That's right Alex!
You want to make sure that your USERNAME represents your business name. It should match as closely as possible. But that NAME section...oh yes.
This section of your Instagram Bio is searchable and a PRO TIP here is to make the words here resemble a keyword term that your business is known for.
For example:
1. Brand Strategist
2. Social Media Manager
3. Wedding Photographer
4. Wife Coach
5. Cosmetologist
**Having a winning Instagram Bio is an essential part of an effective Social Media Strategy. Click here to gain access to the Instagram Bio Planning Worksheet.**
Link Section
This section of the Instagram Bio should include a way to connect to you. People commonly use the link here to bring followers to a landing page or a website. You can create your own landing page. The landing page can be to a particular event or a specific product or service. You can use a free service such as www.wix.com or a paid service such as Leadpages, www.leadpages.net, to create your landing page.
Linktree, https://linktr.ee/ , is a service that you can also use to house multiple specific links to content that you want to direct your viewers too. Later (social media planning app www.later.com) also has a link landing page option as well, Link in Bio, https://later.com/linkinbio/ .
You can also take a little more time yourself to create a landing page that houses your own list of links as a hidden page on your website.
The Instagram Bio only houses one link so make it count.
Linktr.ee account for @monicamichelles, www.instagram.com/monicamichelles
Bio Section
The Instagram Bio section is where most of the meat about who you are as a brand will be placed. Here you combine everything together...your summary of what you do and who you help, things to make you unique, and the call to action for the visitor.
If you have created an "I am" statement for your business then the Instagram Bio is the perfect place for it. Example of an "I am" statement: "I am a high end dog groomer that meets you where you are in order clean your dog thoroughly as quick as possible."
Your Instagram Bio should Show Off Your Uniqueness as a Brand
Be bold, be daring. Let everyone know who you are and what you are selling. Ok not really. There is a strategy for this. Let me just repeat this for the people not really listening in the back. You should not just put anything here.
Think of 3 things that you want your brand to be known for. Scan the pictures on your Social Media. What do the pictures on your Instagram feed and the words in your Instagram Bio say about you as a brand? Do they match the things that you wrote down?
"If you're a good marketing person, you have to be a little crazy." – Jim Metcalf
Is there a cohesive theme? Can you tell what the theme is from the pictures on your feed and your Instagram Bio?
Studying the greats in Marketing, you will learn that this whole journey to get someone to purchase your products or services is based upon this premise that you must get someone to know, like, and trust you.
You, my dear friend are going to do this by telling a little about yourself or something that makes your business stand out in your Instagram Bio. You want your readers to get to know you. The whole point of Social Media is for you to be social with others.
For example:
1. I like tea.
2. I don't meet a stranger. I talk to everyone.
3. I love extreme sports
4. Faith based coach
Once you grab the viewers attention with your Instagram Bio then you want to call them into a very specific action with you.
The nail, brow, and lash salon, Wink and Ink PMU, is a vegan salon https://www.3dbrowsandbrazilians.com/. Go figure! I would have never looked for one, but this is something unique to them so they definitely need to have this in their Instagram Bio.
Your Instagram Bio Should Call Your Viewers in to Action with You
Social Media is a great tool to introduce other people to you what you do, but in case you have not realized it...you do not own Social Media. It should always be your goal to move your followers from your Social Media to your website or event to purchase a product or service or to join your community.
An Instagram Bio without a Call To Action for the follower is doing themselves a great service. It's okay...You can stop now and go add one.
Now that you're back...Your call to action at the very least should ask the viewer to grab a freebie so that you can add them to your email list. Again you only have 150 characters to work with here so make sure that your Call To Action (CTA) is brief, direct, and to the point.
Are people clicking your links, but not signing up for your FREEBIES? Click here to score a Worksheet to help you Convert Followers to Subscribers.
Call To Action Examples:
1. Click here to download
2. Message me to chat
3. Call me
4. Click here to join us
5. 👇Join our community👇
Your Instagram Bio is a great place to use Emojis to help you drive your CTA home. You can use arrows or emergency sirens to draw the viewer's attention to the link that is already in your bio. You are encouraged to use Emojis in your Instagram Bio to provide a more fresh and visual look that stands out to viewers. One Emoji can make a statement on its own.
I use this website to copy emojis for my Instagram Bio when I edit it from my computer, https://getemoji.com/ .
Now that you have a clear understanding of the importance of customizing your Instagram Bio download instantly the Instagram Bio Planning Worksheet. This will walk you through the elements that need your attention the most so that you can create an amazing Instagram Bio to attract your ideal clients. Once you complete the worksheet watch the video below on to edit your Instagram Bio from your computer. To me it's so much easier.
3 Ways to Make Your Instagram Bio Stand Out
Your Instagram Bio is a great place to use Emojis to help you drive your CTA home. You can use arrows or emergency sirens to draw the viewer's attention to the link that is already in your bio. You are encouraged to use Emojis in your Instagram Bio to provide a more fresh and visual look that stands out to viewers. One Emoji can make a statement on its own.
I use the Get Emoji website to copy emojis for my Instagram Bio when I edit it from my computer, https://getemoji.com/ .
You can also use hashtags or tag other Instagram accounts that maybe associated with your business. In the Instagram Bio area hashtags and @ mentions are clickable. Some people use customize hashtags that they use on all of their posts. This allows you to see all of their in one place if you click on the hashtag. You can also use hashtags that are popular to your industry.
Now that you have a clear understanding of the importance of customizing your Instagram Bio download instantly the Instagram Bio Planning Worksheet. This will walk you through the elements that need your attention the most so that you can create an amazing Instagram Bio to attract your ideal clients then convert them over to clients. Once you complete the worksheet watch this video below on how to edit your Instagram Bio from your computer.
Leave me a comment below and let me know what is your business’ super power.