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The Great Instagram Experiment with Hiding “Likes” Expands to the U.S.


Removing Instagram Likes to Reduce the Social Competition


Instagram is currently testing the removal of users ability to see who has liked other users' post on the social sharing platform. And the test has decided to move to the United States.


(Insert dramatic music...dun dun dunnnnnnnn!!!)


Boy, let me tell you that people are up in arms over this.


Tweets on this topic looked something like this after the announcement:

-"One. The point of advertising is to get people to do something. Just liking a picture or ad doesn’t do enough for your business. Unless you get paid by the number of “likes” you get, or that people that follow you on Twitter see that you liked it, generating more reach."


-"I think it depends on the goal and who is marketing your ad because if I pay money to a person who’s aesthetic is similar to mines, the first option is likely to happen. Also it’s depends on the ad itself, wether the person is promoting the whole page or just a post"


-"I’m a regular poster, will make no difference to me"


-"I don’t think Instagram understands. There app is only know for pictures and likes. And for them to take out one of them is a downfall. I don’t know why they listening to Kanye anyway."


Comments on Instagram on the topic

-"Good idea for me 😂😂😂"

-"Zero impact on my businesses"

-"Likes are similar to amazon reviews the more there is the more credibility and value perceived. Most people are followers so if that’s holds true, it does effect perception to create a call to action!"


What is Instagram?

Currently, Instagram is a social sharing site for pictures and videos.


Pictures and videos uploaded to the app can receive “Likes” and comments from others as a way to interact with the original poster.


You can find pictures and videos of a wide variety of things including food/recipes, cat videos, funny little kids, how to build a better business, motivation, religious, and the list goes on.


Let's be real, if you are reading this article you KNOW what Instagram is.


It has sucked you in when you were supposed to be cleaning, cooking dinner, working, studying, or sleeping!


You're an expert at that Insta Scroll! Ehhh, ehhh!


So let's dig in.

According to Sprout Social, there are over 500 million people that access Instagram daily. See article here: https://sproutsocial.com/insights/instagram-stats/ .


In the article, 17 Instagram Statistics that Marketers Need to Know in 2019, Sprout Social, says that 64% of 18-29 year olds and 40% of 30 to 40 year olds use Instagram.