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Building Community on Instagram


This all started because I was reading a blog post on Later's website about How to Build a Strong Community on Instagram, by Jillian Warren...it was pretty good too. But it made me wonder how can a community on Instagram quickly.


In the article, it gave 6 tips to help start heading in that direction of building a strong community on the Gram.


Let's be real we are all busy...

...working a 9 to 5 job...

...teaching many kids of many different ages...

...not to mention all the other things we are doing...

...running a business...

...growing a YouTube Channel...

...monetizing a blog...

...and the list goes on...

Soooo in a nutshell we really don't have time to do ALL the things ALL the time on the Gram.


Ya feel me???


Why do we need a community on the Gram?

Well, if you're a business then community helps you create a base of people that know, like, and trust you to eventually buy from you or subscribe to your YouTube Channel or buy from the brands that pay you if you're an influencer.


Pat Flynn, even states in his book, Superfans, that regardless if you're a "business owner, artist, musician, YouTuber, blogger, podcaster, or creative of any type, superfans...building a tribe of Superfans ..will allow you to succeed, no matter what the business or technological environment looks like."

Basically, he is saying that no matter what your interest is with using the internet if you build a community of people that are in love with what you're doing you will be able to stand the test of time, platform, and ALGORITHM!


They will share your blog posts, videos, content, Tshirts, mugs, buy tickets to your events, and scream your name to the rooftops!


To quote Jillian from the article: "Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers."

And if you think about this it's true.


The communities you know

Ahheemmm...Nike, Lego, Harly Davidson, Share the Mic (movement on Instagram), the YouTubers: The Sharer Family, and there are tons of others not mentioned here. Ok, so there are LEGO conferences that extend beyond the age of small children. They are affectionately called Adult Fans of Lego. I had no idea! I read this in Pat's book.




Then there's Nike (and other shoe companies to be fair) that have helped create a new name for their followers: sneakerheads. These are people that LOVE sneakers. They talk about the sneakers on YouTube and Instagram channels showcasing their love of shoes new and old. They are always sharing new releases and LIVE streaming new releases online and in the store.


Can we talk about the Sharer family for a minute?