How to Determine Your Instagram Content Topics and Content Themes

This is part of a series on creating content for Instagram. Determining your Instagram content topics and content themes are a part of a simple method is one that I share with clients who are struggling with figuring out what to post on Instagram.

Go here to read about the first step in creating Instagram content, How to Create Content Buckets for Instagram Content.

Now let's review that first part of the process.

The first step to creating content buckets is to answer these questions for yourself:

1. What do you want to be known for?

2. Who do you help?

3. How do you help them?

4. What are the core values, goals, and beliefs?

In the first blog post, we talked about ways to determine what to post, how to organize those ideas into content buckets, and where that info could be displayed on your Instagram Feed.

What are content topics and content themes?

Now the next thing is Step 2 how you fill-up the content buckets and what you fill those buckets up with. The content topics and content themes will help you fill up your Instagram Feed with content your ideal audience wants to actually see. This will help you build authority and brand presence. You further cement who you are as a person or company to your ideal audience and ideal clients. Your content buckets, content topics, and content themes are apart of your Instagram Content Strategy.

If you are posting on Instagram for your business then you should post intentionally. Having an Instagram Strategy will aid you in that.

Take Action: Come up with 6 to 9 ways that you can share your content buckets created in Step 1. These will be your themes or topics.

For example, you can:

1. Teach

2. Scripture

3. Funny mom meme

4. Definition

5. Recipe

6. Motivation

Some of the content themes and content topics could be OOTD (Outfit of the Day) post, mom tip, style tip, beauty term definition, greeting, question, comparison, ask for help choosing something, ask for advice. Having clarity on what you share and why you share will always help you determine your content themes and content topics. This also depends on what you want to be known for and who your ideal audience is. What you choose and what another brand chooses can be different.

See below.


Here is the Instagram Bio for Living Over Existing. Who they serve: Women that want to run a successful business without sacrificing the life she desires. How they serve: via podcast, newsletter, and a community outside of Instagram.

Here is the Instagram bio for Earthen Escapes. She creates natural products for skin care products. She also says that you can text her for skincare tips. Who she serves: people with skin care problems. How she serves: with skin care tips and products.